If you are an executive at an emerging pharmaceutical or biotech company preparing for a product launch or working at a big pharma company and need a new incentive compensation report for a product’s sales force, Kapital Data can help.
Our team draws on our many years of experience in life sciences commercial operations to enhance the capabilities of your team. From ad hoc analytics to ongoing outsourced commercial operations work, Kapital Data provides the resources you need to meet your goals, filling gaps in your sales and marketing competencies to give your company the expert support it needs to continually improve operations.
Having an understanding of market opportunities, patient flow, segmentation, awareness, and brand perception are critical ingredients necessary for accurate forecasting, targeting, messaging, and call planning. Purchasing sales data won’t give you what you need, but our consultants can work with your marketing research team to integrate primary data with secondary data, such as prescription and claims data, in order to deliver qualitative and quantitative insights that improve your decision-making and commercial efforts.